Details of Googles ad policy disclosed in internal documents obtained by The Chronicle.
Googles ad rules complex controversial Documents reveal details about what popular search engine accepts rejects The search engine bars advertisers from pitching a range of opinions and products on its Web site and on those of its partners The specifics of Googles ad policy provides a rare look into the inner workings and complexities of creating advertising guidelines In this case the rules cover everything from mail order brides to escort services to political attacks The policies come to light as Google prepares for a highly anticipated initial public offering In a statement Sheryl Sandberg Google vice president of global online sales and operations emphasized that her company tries to balance many factors in setting its advertising policies Whatever the ad rules Sandberg underscored that they do not affect Googles algorithmically generated search results Underpinning Googles business is AdWords a program that allows advertisers to make targeted sales pitches alongside searc
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