Walking the Line 
Experience Commerce Marketing
Getting people to say yes to marketing e-mails, and then getting them the messages that are most likely to make them buy, is a thriving industry of its own. [E-Commerce Times]When does e mail become spam the universally hated unsolicited bulk commercial e mail that clogs in boxes and frustrates Web surfers Is it as simple as getting permission More importantly do the rewards of e mail marketing outweigh the potential risk of alienating existing customers
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