ᐅ Mystery Links: New › Sfgate Chronicle Ad

mystery links: new Experience Sfgate Chronicle

san francisco chronicle: mentions concerns about the ethics of covert advertising, and commercial firms outraged by links to competitors sites.

Hoppe became hopping mad when he realized words such as quotjazzquot and quothip hopquot had become hyperlinks sending potential customers to the site of BMG Music one of the worlds biggest record labels Critics such as Hoppe say TOPtext is an insidious form of online advertising that will prove even more annoying than the recent spate of quotpop under adsquot that made the X10com Web camera site at once famous and reviled Founders of the 2 year old Potrero Hill firm say TOPtext is effective Since its launch at the end of April ContextPro has garnered more than 1 million users and attracted about 30 advertisers including Wells Fargo Bank and BMG Entertainment Once the program is installed on a computer and the Web browser is activated it searches for instances of quotcarquot and quotgasolinequot on any Web site visited and underlines them in yellow When the computer user rolls the mouse cursor over the TOPtext word it looks like someone marked it with a yellow highlight pen Jerr

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