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article about the controversial gator companion pop-up banner. focuses on allegations that it is particularly harmful to smaller web sites.

A Redwood City company called Gator Corp has added more fuel to a growing Internet firestorm about technology that plants new advertising on existing Web pages without the site operators consent The new advertising technique has raised a host of issues including a debate over whether it infringes on intellectual property rights copyright laws and consumer rights Critics say both Gator Companion Pop Up Banner and EZulas TopText technologies are like taking a newspaper off a readers doorstep pasting new ads over the papers ads and handing it back to the reader the programs have made Web operators quotpretty hot and furiousquot because they believe such technology steals customers away without their knowledge said Jim Wilson operator of a site called JimWorldcom and editor of an online Web masters newsletter with about 400000 subscribers In Gators battle with the IAB Robin Webster CEO of the New York group that represents more than 100 Web publishers organizations said in a statement

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