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Estimating Campaign Benefits and Modeling

Estimating Campaign Benefits Review Experience Lift Modeling

In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy.



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Estimating Campaign Benefits and Modeling Lift (Overheads) Estimating Campaign Benefits and Modeling Lift (Overheads) Review kdnuggets.com/gpspubs/kdd99-est- Statistic generated on 2018-11-16
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Best entries for Lift and Modeling

1 Estimating Campaign Benefits and Modeling Lift (Overheads) In assessing
In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy.
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2 ProVision Modeling Suite A visual
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3 The Journal of Conceptual Modeling Free on-line
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4 The Journal of Conceptual Modeling Free on-line
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6 Grandite Quebec-based supplier
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7 The Modeling Agency TMA is
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8 Popkin Software - System Architect Offers business
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9 Joker Details of
Details of our entry to Robot Wars and Technogames. Our machine weighs in at 100 kg and can self-right using a powerful electric lift and can run inverted.
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10 Lift Concepts Specializing in
Specializing in digital and print media. Focused on projects for national environmental consultants, non-profit organizations, restaurants and musicians.
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11 Studio PON Developers Windows
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13 Grorud Design and
Design and manufacture a range of lift, tilt and swivel computer monitor and flat screen stands. Includes customer references, case studies and a listing of distributors .
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14 Telelogic Relational data
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15 Grorud Design and
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16 UML a Tutorial Focuses on
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17 InConcept, Inc. Dedicated to
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18 daz-3d Poser Modeling Company Specializes in
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20 Mikes Excel VBA Page A library
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21 Alma Multi-language software
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22 Alma Multi-language software
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24 Softimage 3D The must
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