Estimating Campaign Benefits 
Experience Lift Modeling
In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy.
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Lift Modeling Estimating Selecting Profit Curve Model Campaign Benefits Initial Curves Actual Assessment Cumphits Vs Kdd Cup Estimated Software Databases Data Mining
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1 Estimating Campaign Benefits and Modeling Lift (Overheads)
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In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy.
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In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy.
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